Phatcharapha Chaichuea or nicknamed Aum is a Thai actress. She entered the entertainment industry in 1997 after she won a beauty and talent contest called HACKS. She also has business interests; Aum and a few other friends have a restaurant called D-Wa and an accessory shop called Buon Fi-ne'. She launched her own perfume in August 2009: SEXY ME by Patchrapa. SEXY ME By Patchrapa is the first Thai celebrity perfume made in France.