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Sport Fashion
Procter & Gamble
Lacoste is a French fashion house that sells clothing, footwear, watches and perfume. The company was founded in 1933 by Rene Lacoste and Andre Gillier. Lacoste began offering shoes, watches, sunglasses and perfumes in the 1980s. Lacoste for Men was the first perfume, launched in 1984. A series of perfumes for men and women have been launched since, many with a sporty theme and adorned with the crocodile logo. Lacoste offers perfumes in conjunction with Procter & Gamble.



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