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Kenzo is a Japanese fashion house founded by designer Kenzo Takada in 1970.  In 1970, he founded his first Parisian boutique, called «Jungle Jap». The first perfume of Kenzo is: «1978 King Kong», in line with the «Jungle Jap» theme, which suggests that the designer was interested in perfumes. The Kenzo Parfums division was launched in 1987. Kenzo's first official perfume release was 1988's Kenzo for Women, a scent whose name was later changed to «ça sent beau» (which translates to "it smells nice"). A series of successful perfumes for men and women have since been offered, including the company's flagship scent, the ground-breaking «Flower» by Kenzo. Kenzo Parfums joined multi-national luxury goods conglomerate LVMH in 1993. Kenzo Takada officially retired from the company in 1999.



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