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Procter & Gamble
The House of Gucci was founded by Guccio Gucci in 1921. He was inspired by the beautiful luggage, he had seen travelers carrying while working at the Savoy Hotel in London. Gucci returned to Florence with a goal of combining the refined elegance of the wealthy travelers he observed with the fine craftmanship of traditional Florentine artisans. Guccio Gucci passed in 1953 but his sons and grandson oversaw the succesful expansion of the company into a luxury goods manufacturer known around the world. The company's signature "double G" logo was adopted in the '60s. The company's first fragrance, Gucci No. 1 for women, was introduced in 1974.



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